What is amazon buy box

Amazon is the fourth tech company to reach a $1 trillion market cap, following Apple, Microsoft and Google.

Amazon will soon be a $2 trillion company

Originally launched as an online bookstore in 1995

As of 2021, Amazon has over 200 million Prime subscribers with  147 million Prime subscribers in the US

Amazon Prime Video counted more than 175 million unique viewers in 2021, Amazon generated $386 billion revenue in 2020 Amazon Web Services was responsible for 11% of that revenue

Amazon earned $21.33 billion net income in 2020, Prime Music reached 55 million in 2020

55 million Amazon Echo devices were sold in 2020

What is Amazon Buy Box

So what is amazon buy box it refers to a box that appears on the right-hand side of product listings. It features the product’s price, shipping, and seller information, as well as the, “Add to Cart,” button. The Amazon Buy Box has a tremendous impact on a FBA seller’s sales and revenue.

Amazon’s Buy Box formula ensures that only trusted, reliable companies, sellers win the Buy Box. As a seller, that’s an immense perk. You have fewer competitors and your products are highlighted in front of shoppers. 

Amazon Buy Box helps to achieve high sales volume; its visibility is priceless for any company selling on Amazon marketplaces. Your products will become more visible through the Buy Box as it helps increase conversion rates. Shoppers are more likely to make purchases from a seller with higher customer service ratings than from those with lower customer service ratings.

How to win amazon buy box

Amazon uses the Buy Box to determine which sellers are regularly offering the best customer experience.

The Buy Box algorithm is incredibly complex, and only Amazon knows the exact formula. But Amazon does share some of the factors it considers when determining a seller’s eligibility for the Buy Box.

Items that aren’t listed as Prime eligible can’t compete for the Buy Box, so Amazon Prime sellers have an automatic advantage in that regard.

If you want to win the Buy Box on Amazon, it’s only available to Professional Sellers. Amazon closely monitors transactions from Individual Sellers, and has decided that Professional accounts offer a better customer experience.

Amazon determines who’s a trusted seller by reviewing these factors:

– Late shipment rate: The percentage of orders that are not shipped on time

– Refund rate: The percentage of orders that resulted in a refund for any reason

– Cancellation rate: The percentage of orders that were cancelled by either you or the buyer

– Valid tracking rate: The percentage of orders with a valid tracking number entered at shipment confirmation

Your order defect rate must be below 1%, and your pre-fulfillment cancel