Who uses newspapers and phone booksanymore to find or advertise a business? Google and other research engines have forever changed the game and they do a much better job of it.
Now, your customers are no longer restricted to those who are nearby; they can be from anywhere. So can your competitors. If you do business with only those customers who already know your business or who are local, you are missing most of your potential new customers.
The big change that search engines like Bing and Google have brought is their ability to match up customers and businesses. Google can make the match regardless of the distance between them (unless the customers are searching specifically for local businesses). If Google can bring new customers from everywhere to your business, it can also bring your competitors from everywhere to your local customers too.
Your small, local business need not stay confined to local customers. You can now easily have customers from everywhere by developing an online presence and letting Google bring those searching for what you offer to your online door. For many businesses, the location of their customers does not matter in the least.
For the magic of internet business matchmaking to work, a streamlined and effective website is required. That is just the beginning. It is also necessary for your website to be found by interested customers. And to be found by humans, your website should appear in the first few pages of search engine results pages. The closer to page one, the better.
Search Engine Optimization (or SEO) is a proven method to assisting sites in being found easily in Google searches. Landau Consulting, a New Jersey SEO company which does consulting in internet marketing and SEO services published this infographic to help your website be found instead of lost.