SEO isn’t just about writing great content or building backlinks—it’s also about ensuring your website is technically sound. In 2025, as Google’s algorithms become even more advanced, technical SEO has taken centre stage. Without a solid technical foundation, even the best content can struggle to rank.
In this article, we’ll walk you through five essential technical SEO fixes that can dramatically improve your website’s performance and rankings. If the technical side of SEO feels overwhelming, don’t worry—our technical SEO services are designed to handle it all, so you can focus on running your business.
Why Technical SEO Matters
Technical SEO focuses on the backend elements of your website that help search engines crawl, index, and rank your content effectively. It’s all about creating a seamless user experience and making it easy for Google to understand your site.
Imagine having a brilliant blog post or product page, but it’s buried because of slow loading times, broken links, or poorly optimised code. These issues can hold your site back, no matter how great your content is.
In 2025, technical SEO isn’t optional—it’s essential. Let’s dive into the key fixes you need to implement to boost your rankings.
Optimise Page Speed for Lightning-Fast Loading
Why It Matters:
Google considers page speed a major ranking factor, and users expect websites to load in under two seconds. A slow site leads to higher bounce rates and lower conversions.
How to Fix It:
- Compress Images: Large image files can slow your site down. Use tools like TinyPNG or ShortPixel to reduce file sizes without losing quality.
- Enable Browser Caching: This stores certain website elements locally on users’ devices, speeding up repeat visits.
- Use a Content Delivery Network (CDN): A CDN distributes your content across multiple servers worldwide, reducing loading times for users in different locations.
- Minify CSS, JavaScript, and HTML: Removing unnecessary code improves site performance. Tools like UglifyJS or Google’s PageSpeed Insights can help.
Pro Tip: Regularly test your site’s speed with tools like Google PageSpeed Insights or GTmetrix to identify and fix performance bottlenecks.
Fix Crawl Errors to Ensure Search Engines Can Find Your Content
Why It Matters:
Crawl errors occur when search engines can’t access certain pages on your site. If Google can’t crawl your site properly, your content won’t appear in search results.
How to Fix It:
- Check Google Search Console: Use the Coverage Report to identify crawl errors and fix them.
- Resolve 404 Errors: Ensure all broken links are redirected to relevant pages using 301 redirects.
- Update Your Robots.txt File: Make sure you’re not accidentally blocking important pages from being crawled.
- Create a Sitemap: Submit an XML sitemap to Google Search Console to guide search engines to all your pages.
Pro Tip: Regularly monitor crawl errors and address them promptly to maintain a strong SEO foundation.
Make Your Website Mobile-Friendly
Why It Matters:
Google prioritises mobile-first indexing, meaning it primarily uses the mobile version of your site for ranking. With over half of all internet traffic coming from mobile devices, a poor mobile experience can hurt your rankings and alienate users.
How to Fix It:
- Responsive Design: Ensure your site automatically adjusts to fit different screen sizes.
- Mobile Page Speed: Optimise for mobile loading times by compressing files and minimising server response times.
- Simplify Navigation: Use clear menus and buttons that are easy to tap on smaller screens.
- Test Your Mobile Usability: Google’s Mobile-Friendly Test tool can help you identify and fix mobile issues.
Pro Tip: Don’t just optimise for mobile web design Lancashire for mobile. Make it your starting point rather than an afterthought.
Fix Duplicate Content Issues
Why It Matters:
Duplicate content confuses search engines, making it harder for them to decide which version of a page to rank. This can lead to lower rankings or, in extreme cases, penalties.
How to Fix It:
- Use Canonical Tags: A canonical tag tells search engines which version of a page to prioritise.
- Consolidate URLs: Ensure your site doesn’t have multiple versions of the same page (e.g., with and without “www” or “https”).
- Rewrite Duplicate Content: If duplicate content exists across multiple pages, rewrite it to make each page unique.
- Check for External Duplicates: Use tools like Copyscape to ensure other websites aren’t copying your content.
Pro Tip: Regularly audit your site for duplicate content issues using tools like Screaming Frog or Sitebulb.
Implement Structured Data for Rich Results
Why It Matters:
Structured data (or schema markup) helps search engines understand your content better. It can also enhance your listings with rich results like star ratings, FAQs, or product details, making them more appealing to users.
How to Fix It:
- Use Schema Markup: Add schema code to your pages for elements like products, reviews, or events.
- Test Your Markup: Use Google’s Rich Results Test tool to ensure your schema is implemented correctly.
- Focus on Key Content Types: Prioritise schema for your most important pages, such as products, services, or blog posts.
Pro Tip: Rich results can significantly improve click-through rates (CTR), so make structured data a priority for competitive keywords.
Why Choose Our Technical SEO Services?
If all this sounds a bit technical, that’s because it is. But don’t worry—our technical SEO services are designed to handle the heavy lifting for you. Here’s what we offer:
- Comprehensive Audits: We’ll identify and fix any technical issues holding your site back.
- Page Speed Optimisation: From image compression to advanced caching techniques, we’ll ensure your site loads in record time.
- Mobile Optimisation: We’ll create a seamless mobile experience that delights users and search engines alike.
- Structured Data Implementation: Our experts will add schema markup to help your site stand out in search results.
- Ongoing Monitoring: SEO is an ongoing process. We’ll track your performance and make regular updates to keep your site in top shape.
Conclusion
Technical SEO might not be as glamorous as crafting catchy headlines or building backlinks, but it’s the foundation of any successful SEO strategy. By addressing these five key areas—page speed, crawl errors, mobile usability, duplicate content, and structured data—you can dramatically improve your site’s rankings and user experience.
Ready to take your website to the next level? Our technical SEO services are here to help. Whether you’re tackling a small issue or need a complete site overhaul, we have the tools and expertise to ensure your site is technically flawless. Contact us today on 01282 452096 to start building a stronger, faster, and higher-ranking website for 2025.
